Corporate principle

This philosophy outline describes the basic values and objectives of our company. It creates an official framework for the management and staff for daily activities at their place of work and when working together. It serves as a basis for the formulation of guidelines relating to special topics or country-specific adaptations.

The values
The Deichmann family is committed to the Christian ideology of mankind and is eager to play its part in assimilating these values into everyday business – acutely aware of the fact that every now and then reality will fall short of the ideal situation to which we aspire.

The Range of Objectives
On the basis of these values we have formulated our official company objective:

The company must serve the people. By this we mean our customers, employees, suppliers, and also people in need.

With this in mind, we consistently want to be the best shoe retailer for our customers in the markets where we are represented. This means that DEICHMANN must provide good products on the basis of cost leadership at the best possible prices.

In doing so, for us, making profits is not an end in itself. Profits are necessary to maintain the company at a healthy level, to secure jobs and also create new ones, to enable expansion by our own efforts, and to carry out our social duties.